La Cazuela is an upscale Mexican grocery store located in San Antonio, Texas.
La Cazuela pattern
Employee t-shirt colors signify which department they work in.
The floorplan places staples around the perimeter of the store to encourage browsing.
In-store graphics engage and educate customers to help them make informed purchases.
A free mobile app allows users to search for recipes, save their favorites, and create a shopping list. It also has a feature that allows the user to scan food labels within the store to read information about that particular product, as well as click on various recipes that use that ingredient.
Smaller pastry bags
Billboard advertising would be used to attract customers into the store during their commute home.